CRESTVIEW — The Crestview Police Department has a new initiative to catch drug dealers: The agency will offer to “help” drug dealers by providing them a mechanism to rat on — and therefore eliminate — the competition.

Investigator Shawn Temple came up with the idea, modeling it on similar programs that other police agencies use.

Temple said he doesn’t expect much response from fliers that extol “A Free Service To Eliminate Your Drug Competition!” if dealers would only “Report Your Competition To Us!” by completing the form and turning it in at the police department or to any patrol officer.

“It’s light-hearted,” Temple said. “But most drug dealers aren’t real smart. You never know. Maybe some will fall for it.”