Football coaches constantly talk about "the process."
Take it game by game. Respect every opponent. Focus on what you can control.
It's what media members refer to as "coach speak."
Matt Brunson isn't immune to this script, and he recently spoke up these clichés in preparation for Friday's trip to 1-7 Northview.
Yet, as his Gators (8-0) enter Friday night with two games separating them from their second straight undefeated regular season, the Baker head coach went off script and talked about the big picture.
"Our goal isn't just to beat Northview. The bottom line is we want to get back to Orlando and each week is a step toward that," Brunson said.
It'd be easy for an 8-0 team to get complacent amid rout after rout. After all, Baker's average margin of victory is 45-16. No team has played them to within a possession. Half of Baker's foes have been running-clocked.
Brunson, though, has seen no plays taken off. No practices without 100-percent effort. No coasting.
"The culture at this school is unbelievable," he said. "Our strength numbers continue to go up every season, which is a source of pride for us. And we give the offense and the defense a challenge every week. There are different goals every week."
This is what allows the Gators to gain steam every passing week.
"I do believe we're much improved from the beginning of the season," Brunson said. "With some injuries early on, we've been able to build depth with our JV guys getting reps. It's been a great situation."
Despite the starters being taken out early, the backfield of Jalen Ciurleo, Junior McLaughlin and Jayson Moore is averaging 400-plus rushing yards and more than three touchdowns per game. The aerial attack, as evidenced by last week's two touchdown throws from Kalee Ciurleo, has taken flight. The defense, meanwhile, scored twice last week and its first stringers have allowed more than 13 points just once all season.
Northview, riding a six-game losing streak and outscored 310-131 on the season, doesn't match up well in any phase.
"They've struggled as of late, but Northview won a state title in 2012 and has a storied playoff tradition," Brunson said. "They know how to get it done. They're going to do their best to circle the wagons and try and pull of the upset."
After Chipley's 48-34 loss at Walton last week, the Gators are in the driver's seat for a Region 1-1A No. 1 seed and home-field advantage in every playoff round before Orlando.
"I'm glad that worked itself out," Brunson said of the new FHSAA playoff system. "Now we just need to handle business."