EDITOR'S DESK: These days, all you need are followers (VIDEO)

Published: Wednesday, June 4, 2014 at 10:52 AM.

Despite its flaws, social media like Facebook and Twitter actually can bring some groups closer together.

For instance, I tweet mostly North Okaloosa news and commentary, but sometimes I'll throw out something about a TV show I'm watching. It's the only Twitter account I have, after all! Plus, all work and no play... as they say!

Anyway, a few weeks ago, I happened to listen to USA's new female-buddy comedy "Playing House." (I was assembling a new patio table and needed background noise; that's just how I operate!) It's not something I'd normally watch, but the writing and acting were sharp, so I tweeted that sentiment, tagged stars Lennon Parham and Jessica St. Clair and, what do you know, Lennon retweeted and favorited my tweet.

The same day, I was chatting with Panama City News Herald Managing Editor Will Glover about NBC's "About a Boy" (again, a show I never watched, but which served as background noise while working on another home improvement project). I tagged actress and star Minnie Driver, and she favorited my tweet!

And yes, the same day, I tagged Dublin's lord mayor in tweets about two Irishmen radio personalities' recent visit to Crestview while they spent time with their friend, Mary Gadeken, from Baker. And he retweeted me!  

Before social media, there wasn't that instant interaction with famous, busy or otherwise less accessible people. (And that's also true for round-the-clock-workin' newspaper editors; readers tweet me all the time; in fact, a couple of weeks ago, one reader didn't get her weekend edition and I tweeted her a message to expect me at her house soon, 'cause I'm delivering!)

We're all interconnected in a way we haven't been before, and that's made business opportunities crop up for people who otherwise would have taken the long road to success.

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