EDITOR'S DESK: These days, all you need are followers (VIDEO)

Published: Wednesday, June 4, 2014 at 10:52 AM.

When we received a Facebook message from Amy Forehand about her widely viewed Vine account, it seemed like an opportunity to let our readers know about a local video blog that was gaining the public's attention.

Plus, Taz, Gup, Bitsy and Caesar were pretty much the cutest things I'd seen all week, and I believed our readers would enjoy their story.  

But after reviewing reporter Matthew Brown's story, I realized this was much more than a cute-dogs story. It was a trend story — which, as everyone in the newsroom knows, is one of my favorite kinds of stories!

Amy's story shows the power of social media. Basically, cute dogs plus lots of clicks equals great exposure and increases the chances of business opportunities.

That's all it took — posting six-second video clips on her "Four Florida Pugs" website — for Amy to get a one-year endorsement deal with GetPetBox.com.

And with that deal in the can, I believe more opportunities are on the horizon.

Yes, in many ways, social media separates us more than ever. A Facebook friend often isn't even someone you can trust, let alone have a cup of coffee with. (Oh, yes; I use those privacy features and offer restricted wall access in those cases.) And I could write a lot about that topic. (For now, though, just click here for a powerful viral video on social media's separation.)

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