Okaloosa to launch new tourism marketing plan (DOCUMENT)

Published: Tuesday, February 26, 2013 at 16:00 PM.

County officials halted most tourism promotions and marketing initiatives after Bellinger’s thefts were uncovered.

Kempner said the top priority is to market Okaloosa Island and Destin as top destinations during the peak and shoulder seasons.

During the peak summer season, Peter Mayer Advertising will target adults between the ages of 25 and 64 who have annual incomes of $55,000 and up and an interest in traveling, fishing, shopping, beaches and restaurants.

The agency plans to market the area across the Southeast, as far west as Texas and as far north as Ohio.

During the area’s four shoulder seasons — January to February, April to May, September to October and November to December — the agency will target senior citizens and adults between the ages of 25 and 54 who don’t have children.

The plan also calls for using $500,000 to market Okaloosa Island and Destin as a top leisure travel destination; $250,000 to sell the area to the group and meetings industry; $350,000 to revamp the county’s tourism websites; $80,000 on consumer research and $375,000 to promote the area as a Christmas destination.

Commissioner Nathan Boyles said he was pleased with new marketing strategy.



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