Okaloosa to launch new tourism marketing plan (DOCUMENT)

tdc beach marketing
FILE PHOTO / Northwest Florida Daily News
Published: Tuesday, February 26, 2013 at 04:00 PM.

The Okaloosa County Tourist Development Department plans to spend $2.2 million on marketing local beaches between March and September.

Okaloosa County commissioners approved the marketing strategy last week.

“This is a framework with which we wish to move forward and deploy funds,” Dan O’Byrne, director of the tourist development department, told the board. “I say it is a framework because every one of the individual action items will have to … percolate up through the county’s procurement procedures.”

Read the marketing plan.

The annual marketing strategy is one of the new requirements imposed by commissioners after discovering former tourism head Mark Bellinger’s fraud scheme last May.

The 2013 plan was drafted in the past 60 days by the county’s new advertising agency, Peter Mayer Advertising.

“The objectives for this year … are to get (Okaloosa County) back in the market,” said Ellen Kempner, vice president of Peter Mayer. “You’ve been out of the market from a competitive communications standpoint for 10 months.”



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