Gale Virtual Reference database gives social media handbook access

Published: Tuesday, July 23, 2013 at 10:30 AM.

To celebrate Library Journal readers voting Gale Virtual Reference Library this year’s "Best Overall Database,” Gale is adding a complimentary e-reference title to the Florida Electronic Library’s Gale Virtual Reference Library collection.

The Gale Business Insights Handbook of Social Media Marketing examines the questions "What is social media marketing?" and "How can it be used in my business?"

This volume focuses on building an internal business case for using social media; highlighting its importance and the benefits it can provide; and explaining how to implement a successful strategy and measure its effectiveness.

Entries examine such topics as:

•Social media types and their followers.

•How to increase discoverability.

•How to define and protect your brand.

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