First holiday auction to launch

Published: Monday, November 26, 2012 at 12:58 PM.

Krammes said the program is designed to promote local businesses while minimizing the cost to them.

The News Bulletin already has started promoting the businesses participating in the auction, and will publish a special section on the program in its Nov. 24 edition.

Regardless of how much the gift certificate sells for in the auction — as long as it does sell — the News Bulletin will provide the business the gift certificate’s full retail value in advertising credit while keeping the revenue from the actual auction.

“I’ve always thought of it as a win-win-win for the retailers, the customers and our company,” Krammes said.

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