Chamber welcomes new membership and program director

Published: Monday, February 24, 2014 at 12:22 PM.

Feedback from chamber membership has suggested some small business owners are not aware of or taking advantage of their memberships' benefits, Harris said.

"It's all about the return on investment," Harris said. "I liken it to joining a gym.

"If you pay $300 to join a gym and you never show up, are you getting your money's worth? It's the same thing. The chamber's got to be used. There are all kinds of things to take advantage of."

Three underused benefits

Harris and Unit cited three main, often underused benefits of chamber membership:

•Networking opportunities with other members

• Resources including training and educational seminars, assistance from Tom Hermanson from the University of West Florida Small Business Development Center, and business ribbon cutting events

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