CRESTVIEW — Dan's Discount Jewelry & Pawn is open for business.

The store’s grand opening is 9 a.m. to 7 p.m. Dec. 3 at 299 Main St. Regular hours are 9 a.m. to 7 p.m. Mondays through Saturdays.

How does the store operate?

"A lot of our inventory comes in through our front door,” owner Bryce Jeter said. “People will come in and bring us stuff and sell us stuff … we'll be fully stocked up for Christmas a week or two from now."

Items and services include loans, firearms, ammunition and jewelry.

The Crestview location is part of a family-owned, 30-year business. The first of Dan Merryman's 17 stores through the years began in Lexington, Ky.

Even Jeter has been with the company for most of his 32 years. "He's my uncle and I've worked for him all my life," he said.

As for how the stores expanded from Kentucky to Northwest Florida, Jeter said, "I grew up down here and I went to Fort Walton Beach High School. I've lived 15 years of my life in Kentucky and I've lived 15 in Florida. This is my home and this is why we've moved the store down here. It's been challenging, but it's been good challenges."

While traveling, transferring employees and transferring inventory were among those obstacles, "The biggest thing is just branding stuff here," Jeter said.

"Three years ago when we opened a store in Fort Walton Beach, everybody didn't know us, didn't know our business and thought we were crazy.

“We let them know who we are and what we do … We're not just a business. We are a clean, bright, well-lighted, family-friendly pawn shop retail store — not just a place with bars on the windows."