To celebrate Library Journal readers voting Gale Virtual Reference Library this year’s "Best Overall Database,” Gale is adding a complimentary e-reference title to the Florida Electronic Library’s Gale Virtual Reference Library collection.


To celebrate Library Journal readers voting Gale Virtual Reference Library this year’s "Best Overall Database,” Gale is adding a complimentary e-reference title to the Florida Electronic Library’s Gale Virtual Reference Library collection.



The Gale Business Insights Handbook of Social Media Marketing examines the questions "What is social media marketing?" and "How can it be used in my business?"



This volume focuses on building an internal business case for using social media; highlighting its importance and the benefits it can provide; and explaining how to implement a successful strategy and measure its effectiveness.



Entries examine such topics as:



•Social media types and their followers.



•How to increase discoverability.



•How to define and protect your brand.



•Legal challenges with social media.



To access this title go to www.cityofcrestview.org/library.php and click on the Electronic Resources tab on the left. Scroll down, click on the blue GVRL icon, and enter your 14-digit Crestview Public Library card number. You will find the title in the “Business” section.



Summer reading finale



Summer-reading challenge logs must be turned in by 6 p.m. today. The Summer Finale and Readers Awards is 6:30 p.m., Tuesday, July 30 at the Crestview Community Center.



Afterward, children who read at least 15 minutes a day June 17-July 21 can spend earned “funny money” in the Funny Money Store.



Talk to the world with amateur radio



Over the past 20 years, communications at the touch of a button have become commonplace. The cell phone enables us to talk to our nextdoor neighbor or a loved one serving in the military on the other side of the world.



However, as we have learned in natural and man-made disasters, this communication infrastructure is fragile. If this system breaks down, amateur radio can take its place and get information to the outside world.



On Aug. 6 at the Crestview Public Library, Ronald Mahn, amateur call sign KI5FR, and Mike Martell, KK4KRZ, from the North Okaloosa Amateur Radio Club will demonstrate the many things you can do with amateur or ham radio.



The program, appropriate for fourth-grade students through adults, begins at 10:30 a.m. with coffee, juice, and cookies served starting at 10 a.m.



We will listen to people talk and transmit data from around the world, and some audience members will be able to talk to other people in Okaloosa County using sophisticated hand-held radios.



At the end of the presentation — weather and equipment permitting — attendees can step outside the library and talk to people around the country. They'll use a radio and satellite 300 miles above the earth as it passes over the library between 11:20 and 11:35 a.m.!



You can learn more about this hobby using books available at the library, thanks to a donation from the local radio club.



STAFF PICK



“Fordlndia: The Rise and Fall of Henry Ford’s Forgotten Jungle City” by Greg Grandin



In 1927, Henry Ford purchased property twice the size of Delaware in the Brazilian Amazon. He wanted to grow rubber there for his automobile line, but his business’ American policies clashed with indigenous workers’ native sensibilities. Author Greg Grandin chronicles the rise and demise of Fordlndia, which ultimately was sold for a $20 million loss after synthetic rubber’s rise.



Sandra Dreaden is the Crestview Public Library's reference librarian.