CRESTVIEW — Simply Pink Boutique has become a one-stop shop for fans of handmade clothes and home decor.

CRESTVIEW — Simply Pink Boutique has become a one-stop shop for fans of handmade clothes and home decor.

Co-owner Jason O'Daniels and his wife April offer a variety of gifts from more than 30 vendors, and 20 direct-sales vendor catalogs, from Avon to Mary Kay, are available at the counter.

Each vendor rents space to sell his or her products; it’s an opportunity for residents — whether local or as far away as Georgia and Denver — who can’t afford their own brick-and-mortar establishment.

The result is a one-of-a-kind store where Hub City shoppers can buy handmade apparel, vendors said.

"There really is not a place like this in Crestview, that I am aware of," Kari Lyles said. "Now you have an alternative, especially if you are looking for something handcrafted."

Lyles, one of several military mom vendors, sells 7th Special Forces Group (Airborne) embroidered merchandise for all ages.

Like most of the boutique’s vendors, she allows custom orders. She may embroider names on shirts or special messages for a soldier’s homecoming.

Marsha Gardner's "All Things Quilted" area features the Florala resident’s handmade quilted items and handbags. The boutique’s setup helps her profit from her hobby.

"I had a bad car wreck several years ago and I don't get around like I used to, so I spend hours at the sewing machine," she said. 

Lyles and Gardner have collaborated on previous custom orders. When a customer of Gardner's wants something embroidered, Lyles has helped.

"I think that it is great that we can work together," Gardner said.

April O'Daniels plans to involve direct-sales vendors by having a quarterly outdoors event. Additionally, the store is opening a room inside the boutique to host direct-sales parties.

"We are giving the people in the community the opportunity to show off their talents," Jason O'Daniels said. "We are trying to help over 50 sales vendors get their products out there.”

Want to go?

WHAT:Simply Pink Boutique

WHERE:  451 N. Ferdon Blvd.



Home crafters:

Patti Zamyslowski, Peppermint Twist Creations: Adult aprons, pillows, camera straps, adult headbands

Heather Leytham, Whoopsie Daisy: Children’s clothes, bags, solid color hair bows

Kari Lyles, Oh Sew Sassy: 7th Special Forces Group (Airborne) items (coolers, picnic baskets)

Sharon Land, Uncorked: Etched glass items, small wood signs

Angie Bevcar, Angelina’s Boutique: Children’s blankets, bowties/neckties, bellybands and hair accessories

Cheryl Benchley, Cheryl’s Accessories: Jewelry

Marci Smith, Sussie & Smiles by Smith: Mesh wreaths

Joe Ballreich, Hanging Shades: Decorative shade/bow holders, fabric earrings

Candice Bratt, Custom Crochet By Candice: Crochet items

Mandy Shipman, Sew-You-By=Mandy: Dog bandanas, shopping bags, wallets

Debbie Hawkins, KJA & Anabands: children’s headbands

Eileen Daniel, Mocha Kissed: Coasters, reusable hand towels

Layne Stine, Always a Bow: bows

Marsha Gardner, All Things Quilted: quilted purses, bags and keychains

Terry Maloney, Altered Cigar Boxes: decorative cigar boxes

Wendy Kotowske: jewelry (genuine leather necklace with genuine pearls)

Tammy Fuller Cuhna, TJ’s Heavenly Scent Candles: scented soy candles

Amy Rutland-Jones, Southern Sisters Boutique: adult pocket tees/bottlecap jewl

Cynthia Barker, Iro Hana: jewelry

Monique Hernandez: children’s tutus 

Doris Mansonbrink, Nana’s Tis & Tat: decorative stepping stones

Kim Davis: vinyl graphics

Brittany White Cheery Creations: pallet art

Jenny Bettis: tea party items

Marcy Ross DottinDiva: decorative wine glasses, beer mugs, stines

Jessica Finch, The HeartSoul Healing: Bath tea bags, body lotions and facial scrubs

Mandy Humphrey, Psychitnow Hemp Jewelry

Kim Hernandez, My Braided Headbands: baby headbands

Lauren Ott: wooden crosses, Bling flip-flops and purses

Theresia Roberts, Calla Jewelry

Kristin Brannon, Shelby Love: Camouflage purses, checkbook covers, baby blankets, key fobs, dog collars

Christina Black, Gronalo Girl Potions: homemade deodorants, laundry detergents and soaps

Nikki Synder, Blue Pansy Designs: jewelry

Direct sales representatives: Include Mary Kay, Pampered Chef, Rendi, Avon, Thirty-One, Stampin it Up, Scentsy, It Works, Arbornne, Signature Home Styles, Athena, Damsel in Defense

Contact News Bulletin Staff Writer Matthew Brown at 850-682-6524 or Follow him on Twitter @cnbMatthew.